The ad says, "In 2009, the average turnout rate at West Bank settlements was 80%, it was only 57% in Tel-Aviv, Haifa and Beer Sheva. Don't let others decide for you. Go vote!"

With less than two weeks to go before Israel's general elections, Israel's Peace Now movement launched a get-out-the-vote drive aimed at urging Israelis to come to the polls on Election Day.